PSY and the New Patriarchy

I will refrain from detailing the precise meaning behind what I will cal PSY's New Patriarchy. On the one hand, I am unfamiliar with South Korean culture, I do not know whether feminism ever reached there, or, if it did, whether it had the same chilling effect on overt masculinity that it has in the U.S. But, regardless, I would attribute, in part, PSY's success, to the degree with which he revives the West's recently-overthrown patriarchy. In his new video, Gentlman, Psy is not a gentleman. He is a rude asshole. And, we should celebrate that. For, those of us who have suffered under the legacy of feminism will know that there is no benefit to being a gentlman. Women are not looking for gentlmen. They are looking for assholes. When they say that they are looking for gentlemen, they mean that they are want to find a guy who appears to be an asshole on the outside (and to everybody else, actually) but who is a "gentlman" at heart (in confidence with her). This duality of expectations means that, in practice, that you should act like an asshole to women in order to attract them. While this is the case, and it would do well for men to follow this method, such representations of masculinity as such are few and far between in U.S. media.

There have been several exceptions to this rule, a few of which I will here address. The AMC show "Mad Men" presents one such asshole/gentleman, Don Draper. Don's problem is that he is not a true asshole. He is  constrained by the morality of the Boomer generation.

Blah blah blah, basically it would do well for men to act more like Psy. And, psy's success can be attributed to his ability to project this ethos.